Elad Nof

What country are you based in?

I live in Israel.
I moved with my family about 2 years ago from a big city to the countryside so that’s nice.

Do you feel your location has an effect on your domain investing?

I feel challenged 🙂
Israel is a very expensive country so that makes it harder to invest but the challenge was accepted and living in such a place plus having a family to support makes you very calculated.

How long have you been involved in domains?

First exposure was pretty late, beginning of 2016 i registered my first ever domain name.
A funny story and it all happened by chance.

No idea where I saw that but I saw somewhere that the Chinese are using specific numbers for businesses that sound just like the name of the business.
So Mcdonald’s can use a specific string that when said out loud sounds like Mcdonald’s.
Anyways, that led me to buying long strings and outbounding to Chinese companies.
You think it worked? Nope.

Are you a full time domainer?

I am now.

Was doing it as a side gig until it became bigger than my day job while I spent most of my time on my day job so it made sense to try the shift so going deeper into the rabbit hole.

How did you find out about domain investing?

Well, the Chinese story led me to namepros, and I started learning and focused mostly on tech trends because I was always into tech news and innovations and it felt like something I can have an edge in.

How many domains do you currently hold?

Currently, hold 275 names.

As I said earlier, I’m very calculated so i take my time and try to buy stuff that will bring me higher roi but I have started scaling (slowly) and aiming at 300, and from there to 500.

Step by step 🙂

What's your favourite non .com tld/nTLD/gTLD?

I own 274 .com and 1 .xyz but I know I’m missing a lot so in 2023 ill try some other stuff as well.

.IO would be my pick

What's the best advice you've been given by another domain investor, either directly or through something they've said on twitter or in an interview?

Look for intersections by Rick Schwartz.

That 1 sentence made me look at domain investing differently, and that’s what kept me going with such a small portfolio as I was mostly looking for future intersections so whenever i found an intersection (and i missed plenty of them)
I started buying top names on that intersection and I felt that I secured it and moved to another one.

What kind of goals do you set yourself?

1) Daily meditation that keeps me focused and grateful

2)Portfolio scaling is a goal but to make it more focused im adding numbers.
I had about 250 names in September, and had a goal to reach 275 by the end of the month.

Most would make it in a few days but for me it’s a difficult task that was just achieved.
The next goal will be 300, not too far so it won’t break my spirit.

3)$ Goals, basically yearly goals but will need to change it soon to monthly or quarterly goals.

4) Its mainly a feeling but to know you have secured enough intersections.
Its never enough though, the hunger is always there telling me i need more!

Who are your top 3 domain investors?

Rick Schwartz – Mainly for his agenda and the way he looks at domains and negotiations
Andy Booth- Not familiar with him on a personal level but he always manages to buy great names and to do that
you need to have unique qualities that are inspiring.
Andrew Rosener- has been a fan of the sherpa show and in general, Drew is very sharp.

What's the toughest part of domain investing?

For me, it is scaling but I have managed to build the core of my portfolio so going forward it’s going to be easier if I’ll stay focused on learning how to invest in inventory names.

How do you structure the domaining part of your day?

1) Google analytics
4)Expired Domains and research about potential purchases.

How do you manage your portfolio?

I do it all by excel.

Its a small portfolio so not hard to manage.

Do you also have any NFTs or Crypto in your portfolio?


Had some NFT’s, but it wasn’t for me, FOMO was something i didn’t know how to handle.
I was finding it hard to put aside things i didn’t like about this industry world from the money-making opportunity.

What's the most you've ever spent on one domain?

That was a secret up till now but I never spent more than 3k on a domain name.

Have you ever done outbound? If so, were/are you successful?

Done outbounds and was successful with it, but Im only doing it for specific names, specific end users, and not in bulk.
So for me its a focused outbound.

You're given $10k to spend on domains, how do you spend it?

Very carefully as i do right now.

Will focus on private purchases for up to 3k in strong tech niches + look for Good BIN to press and closeouts if i can find something interesting.

Outside of domains, what other business/wealth/personal growth figures do you look up to?

I mainly focus on personal growth, i think that you will grow in other aspects while aiming to grow as a person.

I learned from many, from Tony Robbins to the Dalai lama.

Right now I’m taking an online course in breath-hold meditation from Erwan Le Corre.

What do you do when you're not domaining?

Being with my family and friends, riding my bikes.

Need to do it more though.

What advice would you give to people just starting out in domains?

Don’t register anything. 
Just start by learning, reading a lot, following people on Twitter, following trends, following namebio sales reports 
Take your time so you will have a better chance to make it.




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