Andrew Allemann 

What country are you based in?


Do you feel your location has an effect on your domain investing?

I’m kind of in the “default” country for domain investing, so I’ve probably benefited from that.

How long have you been involved in domains?

I started registering domains in the late 90s when I was in college. I registered a couple to create websites and some more as investments. Back then it cost $70 to register a domain, so I was limited with how many I could buy on a college student’s budget. I mean, $70 was a keg of beer!

Are you a full time domainer?

No. I also publish Domain Name Wire and run, a service that connects podcasters with guests for their shows.

How did you find out about domain investing?

I went to college when the .com boom was coming to fruition. We were still on dial-up, but already domains were selling for lots of money.

How many domains do you currently hold?

About 2,000

What's your favourite non .com tld/nTLD/gTLD?

Tough question. Probably .org.

What's the best advice you've been given by another domain investor, either directly or through something they've said on twitter or in an interview?

Don’t go all-in on one theme/trend when buying domains. You never know if the market you’re buying for will succeed or fail.

What kind of goals do you set yourself?

I’m not one to sit down and chart out specific goals related to my domain investing. Instead, I set long-range goals for where I want to be in 3 to 5 years and what I want to accomplish in that time frame. When you think that way, domain names rarely show up as part of the goals.

Who are your top 3 domain investors?

I assume this means favorite investors? There are a lot I admire. I like how Nikul Sanghvi found a way to make money with non-coms. Swetha Yenugula deserves respect for making millions with .xyz. I like how Logan Flatt and Mark Levine take a strict financial approach to domain investing. OK, I’m already past three, so I’ll stop there.

What's the toughest part of domain investing?

The inconsistency. Unless you have a huge portfolio, sales will come in batches.

How do you structure the domaining part of your day?

To be honest, domaining is the part that gets tossed out during my day if I’m busy with other stuff. If I have a lot to write for Domain Name Wire or something comes up with, or if it’s a nice day and I want to get outside, I skip domain investing for the day. But in general, I like to search expired domains once a week and add them to my watch lists, then check in once a day to see what I need to bid on.

How do you manage your portfolio?

Most of my domains are at GoDaddy right now. Having them at one registrar makes them easier to manage. I also use Watch My Domains Pro and track my portfolio for changes through DomainTools.

Do you also have any NFTs or Crypto in your portfolio?

Very little.

What's the most you've ever spent on one domain?

I’ve bought a few in the low five figures. My best purchase was for $11,500.

Have you ever done outbound? If so, were/are you successful?

I’ve dabbled in it. I found it wasn’t worth my time.

You're given $10k to spend on domains, how do you spend it?

If I’m new to investing and only have $10k? Then I’d put it in low-cost GoDaddy auctions and closeouts.

Outside of domains, what other business/wealth/personal growth figures do you look up to?

I don’t know that I look up to individuals like this. I’d say I look up to people who aren’t worried about being rich and who are able to enjoy the moment. Oh, and they’ve got to be sincere.

What do you do when you're not domaining?

If I’m not in front of the computer, you’ll probably find me on the pickleball court.

What advice would you give to people just starting out in domains?

This is a long game. You need to be willing to invest years to make it happen. Sure, some people will excel quicker than that, but many of the domainer millionaires you hear about spent years before getting traction.




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